Five Big Logo Mistakes That Will Cost You - Publicity & promotion
Some useful pointers here for maintaining a professional appearance and brand. These useful little tips address some typical misunderstandings or bad practices in visual communications management.
Friday, January 6, 2012
Friday, June 17, 2011
What is a professional graphic designer
It may seem that being creative and technical is the makings of a graphic designer. There are some fundamentals that can offer direction to business developers where risks are not an option when managing or choosing a designer.
Skill, qualification and flare.
Good graphic design requires a graphic designer that is qualified with an accredited relevant education, technical training and commercial experience. Talent and flare also is necessary.
A good graphic designer has a continuing grasp and ability to continue to learn new technologies.
A portfolio can give a good indication of flare and commercial experience.
It is not a subjective practice of self expression or personal taste.
All people appeal to their own criteria of taste. However the good graphic designer has a specified communication to consider. It is not focused on personal preference of favorite styles and aesthetic. There are objectives to consider that take precedence over individual creative exploration. The matter of aesthetics is explored objectively and with consideration to a brand consistency, message, relevant styles, and targeted market.
Good graphic design communicates a distinct and specific message.
It is a practice that engages factors pertaining to the message to be given in the graphic design solution. These factors need to be fully briefed and understood. Good graphic design is a solution to serve a specific function. There are numerous factors that contribute to an industry standard graphic design. Effective graphic design can visually communicate a brand through a fleeting glance. It can explain without words a specific meaning, influence, educate and sell.
A good graphic designer has an ability to recognise the targeted market.
This helps avoid giving the wrong impression, e.g., a high profile international fashion brand will not visually appear similar to an affordable family focused clothes chain. Or an established custom motorbike store does not want to look exactly like their competitors but they also want to look different and appropriately in accordance to their existing clientele expectations.
Good graphics present information that is organized to professional standards and of course inclusive of specific aesthetics, message and function. The good designer will also be able to offer thorough advice on the best solution to benefit a business, service or product.
Oonagh Donnelly
Skill, qualification and flare.
Good graphic design requires a graphic designer that is qualified with an accredited relevant education, technical training and commercial experience. Talent and flare also is necessary.
A good graphic designer has a continuing grasp and ability to continue to learn new technologies.
A portfolio can give a good indication of flare and commercial experience.
It is not a subjective practice of self expression or personal taste.
All people appeal to their own criteria of taste. However the good graphic designer has a specified communication to consider. It is not focused on personal preference of favorite styles and aesthetic. There are objectives to consider that take precedence over individual creative exploration. The matter of aesthetics is explored objectively and with consideration to a brand consistency, message, relevant styles, and targeted market.
Good graphic design communicates a distinct and specific message.
It is a practice that engages factors pertaining to the message to be given in the graphic design solution. These factors need to be fully briefed and understood. Good graphic design is a solution to serve a specific function. There are numerous factors that contribute to an industry standard graphic design. Effective graphic design can visually communicate a brand through a fleeting glance. It can explain without words a specific meaning, influence, educate and sell.
A good graphic designer has an ability to recognise the targeted market.
This helps avoid giving the wrong impression, e.g., a high profile international fashion brand will not visually appear similar to an affordable family focused clothes chain. Or an established custom motorbike store does not want to look exactly like their competitors but they also want to look different and appropriately in accordance to their existing clientele expectations.
Good graphics present information that is organized to professional standards and of course inclusive of specific aesthetics, message and function. The good designer will also be able to offer thorough advice on the best solution to benefit a business, service or product.
Oonagh Donnelly
Tuesday, March 1, 2011
Tuesday, October 13, 2009
Sunday, September 20, 2009
Community work
Oonagh Donnelly of Graphic Communication Services coordinated and supervised a logo design project with youth participants of ‘The Seomra’. Participants were encouraged in concept development and introduced to graphic professional practice. A richness in imagination and innovation was clearly apparent in this design team. Innovative participants included Vincent Kavanagh, Roy Gilmartin, George Antia and Aisling Langan-Byrne. “We are all in one big happy sandwich” George Antia.
Illustration by Graphic Communication Services for Psychology lectures and seminars
Copyright Graphic Communication Services
Copyright Graphic Communication Services
Copyright Graphic Communication ServicesVisual stimuli is known to be one of the most effective teaching resources for getting the message across.
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